Features:
- starting from October 1, the UCS range changes (the full cost of the loan)
Current ranges:
PSK 19.990%-36.70%,
% rate from 19.99% to 36.70%
- Please note that when using the e-mail mailing tool, there is a ban on mentioning the name of the bank in the subject of the letter.
Brand Context Rules:
- We consider the mention of Alfabank in the request or in the text of the announcement or the name of the bank's product to be a brand context. The brand context is banned without clarification.
- Any requests that do not contain Alfa Bank and ad texts that do not contain Alfa Bank and do not contain the names of Alfa Bank products are considered non-brand context and are allowed.
- There is no direct context to Alfa Bank's website or profile. Only storefronts and webmasters' pads are possible, otherwise they will be banned without clarification.
- alfa, alfa bank, alfabank, alfa, alfa bank, alfabank
- Any mention of the name of Alfa-Bank in different spelling (alfa, alfa bank, alfabank, alfa, alfa bank, alfabank) in headings, text, additional links is also prohibited, the displayed URL, in the descriptions of additional links, etc., etc.
It is also prohibited to use the unique names of Alfa-Bank cards "100 days", "card without costs" in headings, text, additional links, displayed URL, in descriptions of additional links, etc.
The system of fines and bans.
Fine without saving the payment on the affiliate link for the reporting period:
- For using disapproved and prohibited traffic channels
- For using product discovery schemes for the purpose of acquiring benefits and not implying further use of the Bank's products. As well as any schemes of financial or bonus motivation of users on the Internet, as well as offline (excluding loyalty programs, cashback and promo code platforms, the placement of which is agreed by the Bank.
- If the questionnaire is filled with fake data
- If the questionnaire is filled in with data without an Agreement on the transfer of personal data, or the offer is sent to the user without an Agreement on the transfer of personal data.
- For using domains similar to the Alfa-Bank domain. The Bank also reserves the right to block domains on behalf of Alfa-Bank without notice.
- For using the design and corporate identity of an identical or similar Alfa-Bank website (when creating a website, when creating a community or profile on a social network, messengers, video hosting, bulletin boards.
50% penalty on the affiliate link for the reporting period
- For violating the rules of offers
- For placing advertising and information materials that are not coordinated with the Bank in the permitted traffic channels
A fine of 10% of the turnover of the partner network's account in the reporting period
- For the use of call center traffic by the partner network. Penalties for using call center traffic from this section do not apply to partner call centers with which a direct agreement with the Bank has been signed. For such partners, all terms of cooperation, including fines for violations of the call center, are regulated by a direct agreement with the Bank. Call center traffic is prohibited for all other partners.
IMPORTANT! The Bank reserves the right to block the webmaster's account without saving payments for the reporting period in case of repeated violation of the rules of the offer, as well as when the webmaster uses motivated traffic, cookies, when initiating automatic actions of visitors, when using fraudulent schemes to attract traffic, and the use of other prohibited traffic channels.
- The webmaster has the right to challenge the ban of the cabinet and the fine if he provides irrefutable evidence of his innocence in support. With an exhaustive argument: the dismantling of the cabinet and the payment /cancellation of the fine.
- The Bank reserves the right to change these rules at any time and without prior notice.
Exclude traffic types:
- Motivated traffic
- Adult traffic.
- Contextual advertising for the Brand (Attention! The brand name should be added as negative keywords in the campaign (ad) settings. The display of ads using keys containing the brand name is considered a context for the brand.)
- ClickUnder advertising.
- PopUp advertisement.
- Spoofing.
